So we’ll admit it, when Tinder first hit the scene we jumped on the bandwagon of the innovative dating site. Swiping left and right to accept or reject people was fun, until the messages started rolling in! Well Grabble takes the premise of tinder (swipe right for yes, left for no) but rather than horny guys, you’re deciding on clothes!
Founded by Daniel Murray and Joel Freeman in 2013, Grabble allows users to “grab” items they like and discard ones they don’t to build their dream digital wardrobe. From here users can purchase the items right from their smartphones with the tap of a few buttons or get alerts from when such items go on sale!
It hosts products from over 1,500 brands both high street and designers such as ASOS, Topshop, Selfridges, and Zara for fashionistas to browse. Shoppers can choose up to 23 styles that best fit them so that their options are tailor made to them. Users can also set filters to what items they are looking for, their price range and other features to streamline their search.
As well as picking items of clothing, the app has an “inspiration” feature that gives outfit opinions for each day (Weekend Outfits, Summer Looks), as well as fashion advice and opinions.
Technically the app is chic and simplistic. The digital wardrobe can be easily navigated with sections for shoes, bags, sportswear etc. Purchasing items can be done though Paypal or via Card, with free delivery to boot. The only fault of the app is that there is only one picture per items as apposed to the multiple angles, and sometimes 3D views found online. Also, the product description is minimum, nobody wants to find out their leather jacket is pleather. (ew)
Grabble has also proved to be a hit with celebrities too with celebrity users too; Stephanie Pratt, Andy Jordan, Caggie Dunlop, Frankie Cocozza have all admitted to being fans of the app.
“We realised by displaying fashion products in this way, users could discover fashion on the go,” says Joel, himself a self-confessed Tinder fan. ‘But instead of swiping right for awkward conversations, you can swipe right to shop.’
We believe every person with a penchant for fashion should own this app.