Balmain X H&M

We love H&M, the fast fashion outlet has been a staple store to get clothes at cheap prices. Now their collaboration with Balmain is sure to see high street shopper transitioning to high end.

Ever since Nicki Minaj rapped about the designer in Anaconda we haven’t been able to escape the haute-couture fashion house, with celebrity endorsements by Kanye, the Kardashians and Kid Cudi.

Olivier Roustering took over the label as creative director in 2011 at just 26 years old, and under his wing the brand has seen a total fresh overhaul of the brand aesthetic, seeing the profits rise as well as notoriety. Since his arrival, men now account for 40 percent of Balmain′s revenue.

Since it’s announcement last Spring, we have been treated to ad campaigns, lookbooks, and runways of the upcoming collection, with prices ranging from £49.99 to £199.99. The launch is set for November 5, 2015 and comprises of a mix of military and biker wear.

Take a look at pieces from the collection below.


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