Barbie and Moschino have teamed up in a collaboration sent from the Gods,and their efforts have brought the first Barbie commercial to feature a boy.
The 30-second clip sees the young boy along with two girls playing with the dolls in true infomercial style.
The advert has drew praise for breaking down traditional gender roles and providing a positive message for boys who enjoy playing with the toys.
Gendered marketing has been recognised as a problem over recent years and it seems this is a small step to help elevate the style of marketing.
While the creator Mattel has received much of the recognition it was actually Moschino creative director Jeremy Scott that conceived the idea before putting it to film.
Though it’s a huge step, the child is rather flamboyant in his actions, full of sass and utters the incomparable statement “Moschino Barbie is so fierce!”, while the stereotypical gay role is not the best representation there’s no denying the kid is cute.
The advert has been called a ‘parody’ of Barbie ads and is aimed primarily at adults over children so it seems as though we have much more to go for the abolishment of gendered products.
Scott Said: “When I dreamt up the concept for the Moschino Barbie fauxmercial, I felt it was natural to have a little boy representing for all the little boys like myself who played with Barbies growing up,Barbie was more than a toy, she was a muse for me.”
“This video parodies iconic Barbie commercials from the 1980’s starring a young Jeremy Scott look alike,” Mattel adds. “The video celebrates how boys and girls alike play with Barbie—it’s all about self-expression, fashion, imagination and storytelling.”