If you have a decent memory, and a grasp on pop culture you may have heard this name around before. He was cited as a rising star to keep your eye out for, but his profile in recent years has since dissipated.
The singer first began posting videos to YouTube in 2010, amassing a sizeable fan base by the following year.
In February of 2012 he released his first single independently at age 16, with his official track singles debuting in the later months after he was signed by Chase/Universal Republic Records.
His EP titled “Extended Play” was released solely in Japan where it landed at number 17 in the charts. The album saw a feature by Flo Rida and writers such as Jason Derulo and Mike Posner, offering legitimacy to the upcoming artist.
From here on he featured on shows such as Big Time Rush, and Fashion Police as well as appearing in several adverts for McDonalds and Hot Nuts, while becoming a “Teen Ambassador” for Lil Wayne’s Trukfit fashion clothing line.
These public appearances in conjunction with his own YouTube web docu-series Austin Mahone Takeover, that saw plenty of celebrity guests feature, caused people to begin taking notice of the young star.
His biggest breakthrough to public prominence was in June 2013 following the release of What About Love? The single was a fun dance track inspired by 90’s boy bands that he performed on the red carpet of the VMA’s.
Following this he gained a big push after winning ‘artist to watch’ at both the VMA’s and MTV European Awards, as well as ‘breakout star’ at the Teen Choice Awards, Young Hollywood Awards and Radio Disney.
This led to him being chosen as an opening act for Taylor Swift’s Red tour, before leading his own headlining tour MTV Artist To Watch Tour.
Becoming the face of another marketing campaign for a large brand Aquafina, and with constant comparisons with megastar Justin Bieber in the media the lead up to his first full-length album looked bright.
In 2014 he dropped his second EP The Secret which rose to the number 5 spot on the Billboard 200. His single Mmm, Yeah featuring Pitbull also did relatively well on the charts but at this point it was clear he was no Bieber.
He continued to be a large online presence with a second web series Mahomie Madness alongside his decent social media presence.
Following the new release he went on his own tour once more, and through 2014 and 2015 independently released more of his own music for free through SoundCloud.
Like much of young Hollywood, the boy has had a few short-lived flings with his peers. First Camila Cabello, from Fifth Harmony, and later rapper Becky G for a few months in 2015.
Austin has made appearances and performed on shows: Good Morning America, The Today Show, Live! With Kelly & Michael, Access Hollywood, Entertainment Tonight, E! News, Extra, The Insider, VH1, and MTV. He has had spreads in Details Magazine, Billboard, Entertainment Weekly and Wall Street Journal. The singer has also graced the covers of Teen Vogue, YRB, J-14, Popstar!, M, Astro Girl, Quiz Fest and Twist.
Most recently the boy released Dirty Love as his most recent single, coming off a full-length, free mixtape that was released December 17 titled This Is Not the Album.
Compared to his previous work, Mahone seems to have ditched the Biebs direction he was heading in, and scrapped the 90’s theme for a cooler, more R&B sound.
His latest work is actually pretty good, and while the pop elements are still there, it’s not a bad effort. It even includes a feature from Chris Brown!