Adidas Proves Itself As An LGBT Activist

Earlier this week Adidas clapped back to homophobes on Instagram after they posted a Valentines tribute featuring two women. Now they have altered their contracts in a bid to fight homophobia through their company.

The popular sporting brand that has many high profile collaborations and sponsorships has introduced a clause that prohibits the termination or alteration of athlete’s contracts regardless of their sexuality.

This new amendment will mean that sport personalities will have one less worry when choosing to come out publicly.

The label has been a longtime LGBT ally, partnering with Tom Daley after he came out as gay publicly in December 2013, as well as redesigning their Superstars to celebrate pride.

Adidas also bans the words ‘gay’ and ‘lesbian’ from their customisable trainers in an attempt to combat the misuse of the words in slurs.

Adidas CFO Robin Stalker stated: “Adidas acknowledges and adheres to the principles of diversity, as this is a central part of the Adidas group philosophy. Therefore Adidas warrants that this agreement will neither be terminated nor modified in case the athlete comes out to the public as a member of the LGBT (lesbian, gay, bisexual and transgender) community.”

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